Menu designs for a popular local craft beer & wine bar (prior to their most recent rebranding).
A distinct personality flows through this local hot spot, which inspired a hunt for the perfect typeface to act as the voice of the brand. Appareo is a versatile typeface that allows for plenty of approachable class, suited well for for the knowledgeable-not-snobby spirit of the staff.
Using this typeface as a tool for creating tone, the sometimes ridiculous language of the menu comes across endearing. Most of the content was provided to me, however I made numerous clever additions/adjustments as well.
A more thorough, photo-infused menu was also created for more "high-end" prospective opportunities. Local creative Alisa Ferrara provided the photography.