Years before it was open, this 25-million dollar arts center needed to raise... 25 million. Brand value and positioning were critical to achieving their fundraising goals to bring this organization from idea to fruition.
I designed the logo and all branded material with a simple idea: if people are going to support this project, they've gotta feel the art of the potential. That's why the exclamation point was the perfect starting point, and the understated idea came to life when it acts as a frame with which this brand can feature upcoming events, artists, and classes in a memorable way that interweaves both venue and attraction.
The discovery process before creative development can be deep and immersive. One of the tools I offer in between those steps is a brand strategy snapshot. This simple brand-at-a-glance enables all involved to stay sharp on the most critical aspects of brand strategy as a supplement to more thorough brand guidelines.
The logo literally acts as a vessel to frame featured artists, acts, guests, and important topics in a way that communicates what's at the core of the center's value.
I love building systems that enable efficiency. This flyer was a single output from a highly organized system of content, branded icons, and partner logos. The client was able to receive a high volume of targeted pieces with a minimal budget because of this forethought.