Webb Custom Kitchen Brand Development

For this unique restaurant in Gastonia, NC, the owner was passionate about digging into the historical relevance of the building they were renovating. Originally developed as a movie theatre in 1927, the personality and architecture of the space inspired an Art Deco aesthetic for the brand direction. 

Using Futura as a visual base, a classic typeface family that also happened to be minted in 1927, a play between new & old was at the heart of the story. The restaurant itself carries a nostalgic essence, so the supportive branding aimed to bring that to life.