With my unique interest in the technical side of web, I provided the development team with deep and detailed assets and guidelines to help standardize the web presence which was very inconsistent.

I'm always thinking about systems to save time. After a few requests to manipulate app screenshots to meet the marketing need, I created a system of all app elements to build custom layouts very quickly.

To help add life to their AI-based video monitoring functionality, I built a system of assets that visualized the alerts reaching beyond their cell phone base, making a visually compelling solution that could be iterated while maintaining consistency across implementations.

To supplement product photography, I created a responsive-ready SVG library that maintained sizing ratios in a range of variations that could be easily combined.

Icons on the site were previously inconsistent, non-scalable, and sometimes very confusing. A simple approach to providing key iconography helped establish consistency, .svg format allowed for more effective implementation/scalability, and alternate styles provided a range for creative usage.

Arguably the most important aspect of web design, navigation was a critical exploration in uplifting user experience. Bringing the most critical CTA ("get started" button) to the left-hand side kept it in high visibility while contrasting typographic hierarchy clarified the organization of the site.

The dropdown concept above utilized my responsive product vectors, while other text-only versions were developed as well.

While my main directive was to update the existing site, I also developed an entirely revamped concept for executive consideration. The new version utilized much more white space to allow product shots to feel higher-end paired with clear & simple typography and subtle personality uplift to the copy.

To help prospective customers go deeper into each product, I proposed an immersive product "zoom in" experience that would utilize a fullscreen takeover, allowing the user to easily get right back to the page they were on. (E-commerce was actively being considered so I did include basic "add to cart" elements during certain explorations to keep that in our collective awareness.)

Often there was a need for deal-specific landing pages. Suggestions to make these pages shorter were disregarded, so I emphasized the main "impact hero", keeping secondary material as digestible as possible.

Many email templates were revisited to uplift overall quality, optimize responsive rendering, improve user experience, and drive action.