After 15 years in the business, Jeffrey’s Restaurant wanted to add new energy to their space and image. With no intention of pushing away those that have come to love “the way it’s always been”, we needed to craft a brand that was more current but maintained authenticity to what has been established.
While conducting a significant discovery process, we delved into the minds of the guests, employees and an eager, but cautious owner to learn what was and was not working for their brand experience. Using this as valuable fuel, we began the brand-shaping with an updated logo family.