The art of teaching yoga involves the body, the mind, and the soul. This symbol alludes to all three: the hands representing the body, the eye shape representing the mind, and the bright light at the center of it all representing the inner light/soul. Paired with a customized typeface, this chosen solution brings warmth and professionalism.
This alternative concept approaches similar ideas as the final selection with a different approach.
Rasika Yoga School Rebrand
After taking the program myself, I was honored with the opportunity to use my skills to help position the brand more effectively to the quality I experienced. In addition to a new logo and some other collateral, I created a 172-page student binder pulling together a massive range of notes, scans, sketches, and other material into a polished, professional, and elevated tool.
