Continually evolving over years of refinement and client engagement, my process for strategy always begins with discovery.
Based on a wide range of resources and experiences, I've curated and sharpened exercises and prompts that keep the attention on the business and how it overlays with the audience it seeks to reach. This results in strategic guardrails that remove subjective preferences that can destabilize many brands.
After discovery, it's all about translating insights into solutions, and that never takes the same path.
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